Melissa Croce Joins ANCHOR Utility as VP of National Accounts, Bringing 20 Years of Multifamily Utility Experience to the Team

ANCHOR Utility, a leader in utility management solutions for the multifamily housing industry, is proud to announce the addition of Melissa Croce as Vice President of National Accounts. With over 20 years of experience in multifamily technology and a deep-rooted commitment to client success, Melissa brings a wealth of expertise in utility, energy, and sustainability solutions to her new role.

Brian Stone, CEO at ANCHOR, shared his excitement about Melissa joining the team. “Melissa’s industry knowledge, strategic mindset, and passion for delivering customized solutions make her an invaluable addition to our team. She understands how to navigate the complexities of utility management and brings a client-first approach that aligns perfectly with ANCHOR’s mission. We’re thrilled to welcome her and excited for what’s ahead.”

Ryan Hemphill, Vice President of Strategic Sales at ANCHOR, added: “Melissa has a rare ability to make complex utility strategies approachable and actionable. She brings both the big-picture vision and the hands-on experience needed to build trust and deliver results. I’ve known Melissa for years and have seen firsthand the kind of impact she can make. Her leadership will be a game-changer for our national accounts team.”

In this pivotal role, Melissa will be responsible for expanding ANCHOR’s market presence by identifying and securing high-impact opportunities with key ownership and management groups. She will lead strategic engagement across a multi-state territory, developing relationships with stakeholders from on-site teams to C-suite executives, and play a crucial role in negotiating national sales agreements, finalizing service contracts, and supporting long-term, sustainable client success.

Melissa’s multifamily journey has spanned leadership roles with companies such as RealPage, RADCO Residential, and American Utility Management. She has worked closely with owners and operators across all asset types, helping them optimize utility programs, drive cost efficiency, and meet sustainability goals. Her experience has positioned her as a trusted partner in maximizing portfolio performance.

“Joining ANCHOR feels like the right next step in a career that’s been centered around solving complex problems for clients,” Melissa said. “I’ve spent years working at the intersection of technology, utilities, and multifamily operations, and I’m energized by the opportunity to contribute to ANCHOR’s innovative approach to utility management. This is a company that truly listens to its clients and delivers meaningful results.”

In her new role, Melissa will be focused on growing national partnerships, aligning sales strategy with client needs, and working across departments to ensure seamless service delivery. Her responsibilities will include:

• Building and nurturing relationships with key clients, industry influencers, and strategic partners
• Developing strategic sales plans in alignment with ANCHOR’s growth goals
• Collaborating with marketing and product teams to communicate ANCHOR’s value
• Negotiating contracts and establishing success-driven service plans for national accounts

Melissa’s addition to the ANCHOR team reflects the company’s continued investment in client success, innovation, and industry leadership.